What technology should we invest in this year? Which product or services should we be looking to enhance? What initiatives are a better use of our time and money? How do we prioritize? Making important decisions about how best to spend money and time can be stressful and confusing.
If you have been in business long enough you have faced an ever changing external environment (competitors, products, services, technologies, pricing structures, etc.). While it is likely you have gotten better at measuring and improving your bottom line, it is extraordinarily more difficult to get ahead of the curve to develop long-term strategies designed for sustainability.
Too many business leaders are mired in the problem of the day rather than stepping up to secure the future of their business. If business sustainability is important to you- it is time to get out of the weeds, climb to the top of the nearest hill and look down at the big picture.