In business you can’t rest on your laurels; there are no guarantees. Ethical standards and staying on one’s toes are a basic requirement to sustaining a competitive advantage for large and small companies alike.
What technology should we invest in this year? Which product or services should we be looking to enhance? What initiatives are a better use of our time and money? How do we prioritize? Making important decisions about how best to spend money and time can be stressful and confusing.
If you have been in business long enough you have faced an ever changing external environment (competitors, products, services, technologies, pricing structures, etc.). While it is likely you have gotten better at measuring and improving your bottom line, it is extraordinarily more difficult to get ahead of the curve to develop long-term strategies designed for sustainability.